1
Apollo Curling League

2025–26 Season Survey
& Proposed Changes

Key findings from 105 player responses and proposed structure for the 2026–27 season.

Responses
105 players
Response rate
~34%
Season
2026–27 planning
2
Key findings

The numbers that matter

92% likely to return next season
4.3/5 league organization satisfaction
66% didn't curl as much as they wanted

Players are happy with Apollo — but the current structure isn't giving them enough ice time.

3
Year-over-year trends

We outgrew our ice

The league grew 20% in two seasons on the same 18 sheets. Everything held steady or improved — except ice time satisfaction, which collapsed.

Growth timeline
Season
Teams
Draws
Ice time OK
Pre 2023-24
~36
2 NHCC
no data
2023-24
40
3 NHCC
87%
2024-25
42
3 NHCC
no survey
2025-26
48
3 NHCC
36%
Comparable metrics (2023-24 vs 2025-26)
Org satisfaction
4.70
4.34
Welcoming
4.09
4.10
Spare finding
3.72
4.33
Top bar = 2023-24, bottom bar = 2025-26. All scores out of 5.
The headline shift
87% → 36%

Ice time satisfaction dropped 51 points in two seasons. Same venue, same number of draws — but 8 more teams competing for the same ice.

Everything else held

Return likelihood: 4.65 → 4.62. Welcoming: 4.09 → 4.10. Primary objective: 78/22% → 79/21%. Players still love the league — the frustration is purely structural.

Other shifts

Spare system improved: 3.72 → 4.33. Volunteer interest down: 61% → 46% yes/maybe.

Demographics

Who responded

Tenure with Apollo

First season
19% (18)
2–5 years
32% (31)
5–10 years
23% (22)
10+ years
26% (25)
Capacity

92% regular team players (88)  ·  8% spares (8)

Primary objective of Apollo

78%

say Apollo is primarily a safe & social space for LGBTQ+ community and allies

22%

say the primary focus is the game of curling — these members skew heavily veteran

Platform engagement

89% LeagueBuddy · 80% email · 43% Instagram · 18% website · 6% Facebook

Primary concern

Not enough ice time

In 2023-24 with 40 teams, 87% were satisfied with ice time. Now at 48 teams on the same ice, that's dropped to 34%. The league outgrew its capacity.

Didn't curl enough
66%
Satisfied with ice time
34%
Two-level problem
  • League level: fewer scheduled games
  • Team level: 7-person rotation = less ice per player
Strongest signal in data

This outweighs every other theme — social events, comms, spare system — by a wide margin.

6
Demographic breakdown

The tenure divide

Ice time frustration is not evenly distributed — veterans feel it most acutely. First-year players are largely satisfied.

Ice time dissatisfaction by tenure

First season
33%
2–5 years
54%
5–10 years
85%
10+ years
80%
Oppose 7:45 draw by tenure

First season: 33%  ·  2–5 yr: 45%  ·  5–10 yr: 59%  ·  10+ yr: 60%

Other tenure patterns

Welcoming dips with tenure

1st yr: 4.00 → 2–5 yr: 4.35 → 5–10 yr: 4.09 → 10+ yr: 3.88. Peaks early, then declines.

Playoff preference split

Prefer RR: 1st yr 77%, 2–5 yr 73%, 5–10 yr 80%, 10+ yr only 56%. Veterans are more split.

Volunteer interest

52% of 10+ yr would volunteer vs 35% of first-year. 8 of 16 firm "Yes" are 10+ yr veterans.

7
Format preferences

Players want more games,
not more playoffs

Preferred structure for next season

Ranked #1 most preferred (% who chose this first)

Sat afternoon at CCC
28%
Status quo
26%
Cap at 42, 1 bye/round
25%
Add 7:45 pm draw
22%
Playoffs → Round Robin
72%

prefer replacing the playoff final with an additional round-robin for guaranteed games (74 of 103)

Insight

Late-night Saturday draws are unpopular — 50% opposed or see it as a dealbreaker (10% dealbreaker).

Secondary findings

Everything else is good

Community

4.1/5

Welcoming score — new players feel included

78% see Apollo primarily as a safe & social space for LGBTQ+ members and allies

Social events

Cold Garden was the best-attended event of the season; Musical Bingo was the highest-rated
67% say event quantity was about right; 13% wanted more
Bingo nights rated well — but attendance was low, suggesting scheduling gaps

Organization

87%

rated organization 4 or 5 out of 5

46 members open to volunteering (17 yes, 29 maybe) — a real opportunity
9
Demographic breakdown

Two audiences, one league

Splitting by primary objective reveals two distinct groups with different priorities, frustrations, and format preferences.

Safe & Social (78%)

Community-first players

  • 59% dissatisfied with ice time
  • 72% prefer round-robin over playoffs
  • 44% oppose 7:45 pm draw
  • Top format pick: CCC afternoon
  • Tenure: fairly even spread, slight 2–5 yr skew (37%)
Want more games + social atmosphere — open to venue changes
Game of Curling (22%)

Competition-first players

  • 90% dissatisfied with ice time
  • 70% prefer round-robin (still majority, but lower)
  • 70% oppose 7:45 pm draw
  • Top format pick: Cap at 42 (fewer teams, more games)
  • Tenure: 50% are 10+ year veterans
Want maximum ice time — prefer quality over growth
10
Free-form feedback

In their own words

Across 105 responses, players left ~200 substantive free-form comments. Here are the dominant themes, sized by how often they came up and colored by sentiment.

35
More ice time /
fewer byes
27
Gratitude for
organizers
12
Stop bonspiel
bye weeks
11
Event schedule
conflicts
10
Spare position
rules
8
Playoff gaps
too long
8
Returning team
priority
7
Too many
emails
7
Keep growing /
don't cap
5
Division
balance
4
Rising
costs
6
Welcoming
new players
Pain point Constructive suggestion Positive / supportive Policy question Number = mentions across all free-form fields
Player voices

What they actually said

Representative quotes from the most discussed topics, drawn from 105 responses.

Ice time & scheduling (35 comments)
“The month break in the playoffs was disappointing between the last two games.”
“Stop cancelling weekends for out of town bonspiels. Just give them a guaranteed bye.”
“I can't plan my weekends, I can't plan my winter, I am not getting better, I'm paying more than ever before.”
Appreciation (27 comments)
“Thank you for the great season and accommodation of all the additional players.”
“It is quite remarkable the work done to keep this moving smoothly — it is very much appreciated by all!”
“You do amazing work and thank you for all of your efforts. A lot of it goes unseen, but it is very much appreciated by all!”
Spare system concerns (10 comments)
“It seems unfair for a team to fill in their Skip spot — essentially leading their non-team.”
“Some of the spares are so good and completely change a team's dynamic.”
“If you wanted to, you could basically curl every weekend — you would curl more than if you were on a regular team!”
Growth & inclusion tension
“Don't limit the amount of teams. Keep it inclusive to anyone who wants to play. Don't let it turn into an exclusive thing.”
“Eventually a league needs to hit capacity. There are teams who play just because it's something to do.”
“I value inclusion and accessibility over convenience.”
12
Part 2

Proposed Changes

One league. Multiple experiences.

The proposed 2026–27 structure shifts from one league with compromises to multiple tailored experiences within a single league.

More ice time More ice Smaller rosters Social vs competitive paths Phased registration Layered communications
Ice expansion — the math

48 teams: what actually works?

Status quo: 48 teams, 3 NHCC draws (18 sheets), pools of 6 = 2 byes/round
48 teams across ice & pool size combinations (20-week season)
Configuration
Sheets
Pool size
Byes/rnd
Rnd wks
Games/team/rnd
Rounds
Total games
3 NHCC (status quo)
18
6
2
7
5
2
10
3 NHCC (pool change only)
18
4
1
4
3
5
15
1 NHCC + 2 CCC
22
6
1
6
5
3
15
4 NHCC (late draw)
24
6
0
5
5
4
20
3 NHCC + 1 CCC
26
6
0
5
5
4
20
2 NHCC + 2 CCC
28
6
0
5
5
4
20

Pool size is the hidden lever. Pools of 4 on current ice: 48 teams, 1 bye, 15 games — but high churn.

4 NHCC = 3 NHCC + 1 CCC for pools of 6: both deliver 0 byes, 20 games. Late draws vs. second venue.

14
Ice expansion — growth potential

Maximum teams by configuration

Max teams supported with at most 1 bye per round. NHCC = 6 sheets/draw, CCC = 8 sheets/draw.

4 teams/pool
5 teams/pool
6 teams/pool
7 teams/pool
8 teams/pool
3 NHCC (18)
48
50
42
42
32
2N + 1C (20)
52
60
42
42
40
1N + 2C (22)
56
65
48
56
40
4 NHCC (24)
64
70
54
63
48
3N + 1C (26)
68
75
54
63
48
2N + 2C (28)
72
80
60
70
64
Max teams with ≤1 bye per round. Green = supports 48+ teams (current size or larger).
CCC utilization floor: 26 sheets requires 52+ teams, 28 sheets requires 54+ teams. Running at 48 teams with CCC added leaves ice idle — not a viable deployment.
No-venue-change option

Pools of 4 on current ice (18 sheets) supports 48 teams with 1 bye, 15 total games. No CCC needed — but high churn.

Pool size tradeoff

4 teams/pool: 3g/rnd, 4 wk/rnd — high churn, short-horizon schedules
6 teams/pool: 5g/rnd, 5–6 wk/rnd — moderate stability
8 teams/pool: 7g/rnd, 7 wk/rnd — most stable

CCC note

CCC requires all 8 sheets filled per draw. Pool sizes that don't divide evenly into 8 need creative scheduling.

Backup option — Garrison CC

If CCC can't accommodate us, Garrison Curling Club (6 sheets, ~10 km south of NHCC) is a potential alternative. Capacity-wise identical to adding a 4th late draw at NHCC. Nothing official yet — included in the scenario survey to gauge willingness to travel.

15
Dual path — the math

What if each path has its own pool size?

Social and competitive paths share the same Saturday ice but can run different pool sizes and round lengths. Competitive needs at least 3 weeks for playoffs (QF / SF / F).

Best scenarios per ice config (baseline 48 teams, 20-week season)
Note: CCC configurations require minimum team counts to avoid leaving ice idle — 26 sheets = 52+ teams, 28 sheets = 54+ teams. The 48-team calculations below are shown for comparison only; actual deployments with CCC would require expansion. Pool sizes and game totals will change accordingly.
Ice
Split
Social path
Competitive path
Byes
3 NHCC (18)
67% / 33%
Pool 4 → 15g
Pool 4 → 12g + 4pw
1 / 1
2N + 1C (20)
75% / 25%
Pool 4 → 15g
Pool 4 → 15g + 5pw
1 / 0
1N + 2C (22)
63% / 37%
Pool 5 → 16g
Pool 6 → 15g + 5pw
0 / 0
4 NHCC (24)
75% / 25%
Pool 6 → 20g
Pool 6 → 15g + 5pw
0 / 0
3N + 1C (26)
75% / 25%
Pool 6 → 20g
Pool 6 → 15g + 5pw
0 / 0
Split = % of 48 teams in social / competitive. g = total games per team. pw = playoff weeks. Byes = social / competitive byes per round.
Key insight

Social players get more games than competitive. On 24+ sheets with pools of 6: social gets 20 games, competitive gets 15 + 5 weeks of playoffs. Directly addresses the #1 complaint.

Churn warning

18–20 sheet scenarios require pools of 4 — high churn, short-horizon schedules. Pools of 6 on 24+ sheets avoid this.

Playoffs & venue

5 playoff weeks supports single or double elimination. 4 NHCC and 3N+1C produce identical outcomes — the tradeoff is late draws vs. second venue.

16
League structure

Dual path structure

Social path

Guaranteed games

  • Round robin only — no playoffs
  • Guaranteed number of games each season
  • Focus on social experience
  • Optional aggregate recognition
  • No major prize focus
Addresses the 71% who prefer RR over playoffs
Competitive path

Playoff progression

  • Round robin followed by playoffs
  • Similar to current structure
  • Focus on competitive outcomes
  • No byes during playoffs
  • Bracket dependencies maintained
Retains structure for the 29% who prefer playoffs
Registration strategy

Smaller teams, phased registration

Phased registration

Phase 1 — fill the first path

Open registration for one path first (likely social, as it's the larger group). Rosters capped at 5 players. Close registration when that path reaches its exact team target.

Phase 2 — fill the second path

Open the other path. Teams that didn't get into the first path can register here or opt out. Remaining spots filled by new registrants.

Phase 3 — roster expansion

Once both paths are filled, roster cap raised to 6 players for built-in spare flexibility.

Why 5-player rosters?

Roster size drives team count, and team count determines whether we can expand the ice. With ~300 players:
  • Rosters of 5 → ~60 teams — justifies CCC expansion
  • Rosters of 6 → ~50 teams — borderline
  • Rosters of 7 → ~43 teams — can't justify CCC, stuck at current ice
Many 7-player teams formed in recent years because demand exceeded team slots and players piled onto existing teams. If we cap rosters, those players naturally form new teams — unlocking the team count we need to grow.
The hard conversation: Existing teams of 6 or 7 will need to decide who stays together and who forms a new team. This isn't a preference — it's the mechanism that unlocks more ice. Without more teams, we can't justify expansion, and everyone keeps curling less.
Pool math: each path needs an exact multiple of the pool size (e.g., 36 teams = 6 pools of 6). Sequential registration hits the target before opening the next path. Phase 3 later raises the cap to 6 for spare flexibility.
18
Tradeoffs & risks

What we're trading off

Area
Reward
Risk
Ice expansion
More games, higher satisfaction
Venue fragmentation, CCC atmosphere if underfilled
Dual path system
Better alignment with preferences
Social path seen as "lower tier"
CCC utilization
Increased capacity
Weak experience if underfilled; contractual obligation to fill 8 sheets
Fewer byes
Directly addresses #1 complaint
Scheduling complexity, predictability tension
Team size reduction
More play per player
Team disruption, identity resistance; more pressure on spare system as smaller rosters can't absorb absences
League expansion
Better ice utilization
Coordination & communication complexity
Communications

Layered communication model

Player preferences are split — some want short summaries, others want full detail. A tiered model serves both.

This season's email footprint

39
league emails sent this season
(Jul–Apr)
The reminder cycle
Player checklist: 28% completed on first ask → 2 reminder emails
Reg timing survey: low response → 1 reminder email
Year-end survey: 20% responded on first ask → 1 reminder email
League fees: soft mention → auto-reminders → hard deadline with penalty warning

At least 7 of 39 emails (~18%) existed only because most people didn't act the first time. Fewer reminders = fewer “too many emails.”

It also causes other complaints

Social event conflicts — 11 respondents said events always fell during their draw time. League Buddy's scheduling algorithm avoids this, but only 164 of 269 players (61%) updated their social event preferences. If your team doesn't fill it out, the algorithm can't help you.

Key info isn't landing

Despite fees decreasing $1,500 → $1,300, several respondents reported they increased. Clearer structure helps important details stick.

Proposed approach

1
Website — canonical source of truth
All full, detailed content lives on apollocurling.com and acts as the authoritative reference.
2
Standard email structure
Every email = TL;DR (3–5 bullets) + brief summary + link to full details on website.
3
Subject line prefixes for filtering
[Action Required] [Important Update] [Info] [Social]
20
Open questions

Decisions still to make

Growth strategy

Keep current 48 teams and optimize the experience, or expand to fill additional ice? The right answer depends on ice configuration and pool size — see slides 12–14.

CCC availability

CCC is evaluating whether they can accommodate us — it would mean displacing their Junior program. If they offer ice, we need to be ready: all 8 sheets filled most weeks (minimum 6). This drives our team count and pool size decisions.

Path design

How do we position social vs competitive paths to avoid perception of one being "lower tier"? Can teams switch mid-season?

Volunteer pipeline

46 members indicated willingness to volunteer (17 yes, 29 maybe). How do we convert interest into actual support before season launch?

Survey completion

Survey closed at 105 responses (~34% rate). Themes validated by larger sample; headline metrics moved <0.05 from the 96-response cut, indicating the signal is stable.

21
Next steps

What happens now

1
Survey closed — collect scenario-survey feedback next
Closed at 105 responses (~34%). Next round of input comes from the scenario-planning survey launching at the wind-up.
2
Finalize ice expansion decision
Awaiting CCC's decision on ice availability. If offered, choose ice configuration and plan for full 8-sheet utilization.
3
Develop rollout communication plan
Implement layered model. Draft registration announcement using TL;DR + full web version format.
4
Refine scheduling & capacity assumptions
Model registration targets, roster enforcement, and dual path division sizes.
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